Welcome to the official site of Sue Scheff. After a harrowing experience trying to find help for her own daughter in 2001, she founded Parent’s Universal Resource Experts and has since assisted over 50,000 families with their own teens. In 2003 she become a target of an online smear campaign. She fought back by taking her assailant to court and winning a landmark case for Internet defamation and invasion of privacy for $11.3M.

Today Sue Scheff speaks frequently on the importance of online reputation, public shaming and the rise of incivility. She has been featured on numerous media outlets including The Today Show, ABC News, CBS Morning Show, CNN, Fox News and more. Sue is also a regular contributor for Psychology Today, Huffington Post, Today Show Parents, NBC Education Nation, Washington Post, Orlando Sentinel, Parentology and more.

Sue Scheff has three published books. Her latest, Shame Nation: The Global Epidemic of Online Hate (Sourcebooks, 2017) with Melissa Schorr, features a foreword by Monica Lewinsky. Her second book, Google Bomb (HCI, 2009), with a foreword by Michael Fertik and co-authored by the late Internet attorney, John Dozier, tells the story of how she won the $11.3M online shaming landmark case in Florida and recovered from Internet disaster. Her first book, Wit’s End: A Parent’s True Story (HCI, 2007), details how deceptive the teen-help industry can be and shares how Sue created her organization that has since helped thousands.

Sue has been sharing her story and empowering audiences across the country at speaking engagements. Today your online reputation is the first impression people have of you — it can literally change the direction of your career, job and your life, as well as your teen’s college choice.

Learn more about the topic’s Sue can discuss at your next event.


Sue’s area of expertise



Until you have survived a digital Scarlet Letter, many are unaware of how deep the emotional scars are and how long they can last. My cyber-shaming attack happened when I was an adult, I completely understand the new word that we are now hearing too frequently – bullycide….

“The very weapon that destroyed you online becomes the tool that rebuilds you — the internet.”
– Sue Scheff  “Never underestimate the financial destruction online shaming does to people – to this day I have shared that it was my lawyer that vindicated me but online reputation management that gave me my life back.” – Sue Scheff

It’s firsthand experiences and years of advocacy that separates Sue Scheff from others in the field of online safety and digital wellness. Do you need an expert for your next article, TV segment, podcast, radio, webinar or event on the following topics:



RSS Sue’s Blog

  • Pros and Cons of Virtual Therapy for Teens November 7, 2022
    Is Virtual Therapy Effective for Troubled Teens?   Many troubled teenagers will completely shut down if you attempt to take them to a therapist’s office, but is online therapy effective for teens struggling with mental health issues?    Since the pandemic, virtual therapy has gained more popularity and continues to support people of all ages […]
  • Does Your Teen Want to Be a Social Media Influencer? October 3, 2022
    Does your teen want to become a social media influencer and you want them to continue with their education? Some kids think they can quit school and focus with their tech dreams, which can be frustrating to parents.   According to one study, 98 percent of middle school and high school student would like to be a social […]
  • Teen Digital Self-Harm September 5, 2022
    Parenting teens with technology seems like it’s always evolving — probably because it is. The trend of teen digital self-harm is a trend that is very concerning.    What is digital self-harm? It’s the “anonymous online posting, sending, or otherwise sharing of hurtful content about oneself.”   What motivates a teen to want bully or […]
  • Teens, Tech and Mental Health August 11, 2022
    Nearly half of teens admit to being online constantly, according to the 2022 Teens, Social Media and Technology study by PEW Research Center.   Since 2019 teen depression and anxiety has doubled, many experts blame the increase of screen-time as part of the cause.   Is your teen experiencing:   –Depression, sadness, anxiety -Withdrawn, avoiding family events -Cell-phone addiction, video gaming –Angry, defiant, explosive […]



Sue Scheff, Thank you for the help. Since I have been in touch with you and I’m feeling a little more positive about our situation. Thanks for your service.
Teri L., TX

Shame Nation:

The Global Epidemic of Online Hate


Order on Amazon.

Preventing & Overcoming Online Shame



Listen to Dr. Robyn & Sue Scheff


  • Tips on How to prevent online shaming. Sue provides guidelines to adhere to when posting online. Such as being mindful of what you post, learn patience, de-clutter your friends list!
  • Tips once online shaming or cyber bullying has occurred.
  • Steps to triumph in the area of online shaming.
  • How to build up and humanize your online persona.
  • How to check-in with yourself- am I representing myself in the way that is genuine and kind?
  • Click here to listen.

Google Bomb Book

by Sue Scheff

Order on Amazon.


Wit’s End by Sue Scheff

Visit Wit’s End site and read a free chapter.

Order on Amazon today.

The Today Show

Dr. Oz recommends Shame Nation book

Help Your Teens



Sue Featured on Aftershow: Internet Ruined My Life







Latest News

Shame Nation book named one of the best books to give your graduate. Read more.

Speaking Engagements

Florida Times Union features Sue Scheff

St. Johns County author: We live in a ‘Shame Nation’ by Matt Soergel

Sue’s CPI: Clicking With Compassion in an Age of Cruelty & Trolling

Sue’s Video Clips