Cyber Advocate

Sue Scheff is a cyber adovocate.

“What goes online can have serious and lasting consequences, whether it’s true or not.”

In September 2006 she won again in a jury trial for Internet defamation and invasion of privacy against a woman that was determined to destroy her and her organization, P.U.R.E.™. With an $11.3M jury verdict for damages, she proved again that the truth prevails.

In 2009, Scheff authored her second book, Google Bomb: The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet (HCI), detailing the events of this landmark trial.


Sue Scheff released her third book, SHAME NATION: The Global Epidemic of Online Hate (Sourcebooks, October 2017). Shame Nation offers firsthand stories, resources and advice to prevent and overcome online hate and digital discourse. With over 25 contributors and experts from around the globe, Monica Lewinsky pens a beautiful foreword in Shame Nation on public humiliation and the need for empathy and digital resilience online. As seen on Dr. Oz, order today.

Cyberbullying and digital wellness

As a cyber advocate she is concerned with Internet users both young and old as it pertains to cyber safety and security. She is a strong voice against cyberbullying, public and online shaming, and building your digital reputation. Sue Scheff understands the need to bring awareness of bullying by and against people of all ages.

In addition to educating parents and their children on the importance of building and maintaining a positive online presence, she stresses the importance of conducting themselves appropriately online, just as they would in real life. She advises parents on how to approach their teens about any online issues they may have encountered, and how to monitor their kids’ online activities to ensure their safety without invading their privacy or stifling their sense of autonomy.

She also offers adults recommendations on how to secure their online reputations and guard against defamatory cyber attacks.

As a Cyber Advocate, Sue Scheff believes in:

  • The importance of building a positive online reputation
  • Keeping parents up-to-date with social media
  • Educating parents on how to help their teens with online issues
  • Family involvement in children’s online lives
  • Promoting awareness of the dangers people of all ages face online
  • Being proactive against bullying, cyberbullying, and cyber-stalking
  • Being positive role models with our online behavior

Your online behavior is an extension of your online reputation.

Get In Touch

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