Sue Scheff is a parent advocate.
Parents helping parents and promoting awareness of cyberbullying, online shaming and other digital wellness issues.
Founder and President of Parents’ Universal Resource Experts Inc. (P.U.R.E.™), Sue Scheff has been leveraging her personal experiences to help others through her organization since 2001.
She is determined to prevent other parents from encountering the same challenges and issues she faced when searching for a safe, effective program for her own daughter during her troubled teen years. Sue Scheff established P.U.R.E.™ as an advocacy organization to educate parents about the schooling and program options available to pre-teens and teenagers experiencing behavioral problems.
Since its inception in 2001, P.U.R.E.™ has grown to be widely recognized and well respected both nationally and internationally. They have helped thousands of parents identify and select qualified, safe residential therapeutic schools and programs to help their at-risk teens. With many satisfied families, P.U.R.E.™ has continued to assist parents for over a decade.
In 2008, Sue Scheff authored Wit’s End: Advice and Resources for Saving Your Out-of-Control Teen, a book chronicling her personal experiences and offering advice to broader audiences; published by Health Communication Inc., HCI (home of the Chicken Soup for the Soul series).
Soon after she began P.U.R.E.™, WWASPS attempted to silence Scheff by instigating a lawsuit that would have forced her to remove her story from the Internet. She discovered the depth of her passion for advocacy after she pursued a legal battle when others thought she should simply remove her website and go away. Upon winning the 2+ year legal battle in 2004 against a huge multi-million-dollar organization, Sue Scheff continued to fight for children’s rights.
In June 2006, she again defeated WWASPS in the appellate court. Their final direct attempt to silence her was lost, and she was able to continue her fight for parent awareness.
Sue Scheff and P.U.R.E.™ believe in:
- Helping Teens – not harming them
- Building them up – not breaking them down
- Positive and Nurturing Environments – not punitive ones
- Family Involvement in Programs – not isolation from the teen
- Protecting Children – not punishing them
Through her work as a parent advocate and her own experiences with rebuilding her online image and reputation, Sue Scheff became dedicated to helping both parents and their teens learn how to proactively protect themselves online, providing them with the tools they need to protect their personal and professional reputations. For over two decades she has been educating parents about safe, quality and affordable teen help resources and options.
