Sue Scheff | Parent Advocate | Cyber Advocate | Family Internet Safety Advocate

Nationally Recognized Author, Parent Advocate and Family Internet Safety Advocate

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Welcome to the official site of Sue Scheff. After a harrowing experience trying to find help for her own daughter in 2001, she founded Parent’s Universal Resource Experts and has since assisted over 50,000 families with their own teens. In 2003 she become a target of an online smear campaign. She fought back by taking her assailant to court and winning a landmark case for Internet defamation and invasion of privacy for $11.3M.

Today Sue Scheff speaks frequently on the importance of online reputation, public shaming and the rise of incivility. She has been featured on numerous media outlets including The Today Show, ABC News, CBS Morning Show, CNN, Fox News and more. Sue is also a regular contributor for Psychology Today, Huffington Post, Today Show Parents, NBC Education Nation, Washington Post, Orlando Sentinel and more.

Sue Scheff has three published books. Her latest, Shame Nation: The Global Epidemic of Online Hate (Sourcebooks, 2017) with Melissa Schorr, features a foreword by Monica Lewinsky. Her second book, Google Bomb (HCI, 2009), with a foreword by Michael Fertik and co-authored by the late Internet attorney, John Dozier, tells the story of how she won the $11.3M online shaming landmark case in Florida and recovered from Internet disaster. Her first book, Wit’s End: A Parent’s True Story (HCI, 2007), details how deceptive the teen-help industry can be and shares how Sue created her organization that has since helped thousands.

Sue has been sharing her story and empowering audiences across the country at speaking engagements. Today your online reputation is the first impression people have of you — it can literally change the direction of your career, job and your life, as well as your teen’s college choice.

Learn more about the topic’s Sue can discuss at your next event.

Sue’s area of expertise

“Until you have survived a digital Scarlet Letter, many are unaware of how deep the emotional scars are and how long they can last. My cyber-shaming attack happened when I was an adult, I completely understand the new word that we are now hearing too frequently – bullycide….”

“Never underestimate the financial destruction online shaming does to people – to this day I have shared that it was my lawyer that vindicated me but online reputation management that gave me my life back.” – Sue Scheff

“The very weapon that destroyed you online becomes the tool that rebuilds you — the internet.” – Sue Scheff

It’s firsthand experiences and years of advocacy that separates Sue Scheff from others in the field of online safety and digital wellness. Do you need an expert for your next article, TV segment, podcast, radio, webinar or event on the following topics:

Parent Shaming
Public Shaming
Rise of Incivility
Selfies
Trolling
Upstanders
Rise of Shame Nation
Role Models Online
Teacher Shaming
Click here for more
“Your teen may always be an app ahead of you, but they will always need your parenting wisdom and guidance.” – Sue Scheff

As Featured On:

Sue’s Blog

Teens Building Online Reputation April 27, 2019
Summertime is a time to develop a digital landscape. Digital citizenship is a phrase we hear a lot, especially as it pertains to young people. Today your online reputation can and will dictate your future, so it’s important to start early in creating a digital platform. Some 75 percent of colleges will preview a student’s online behavior […]
Social Media: Publicly Private April 16, 2019
Social media wasn’t created for privacy. Why are people always shocked when they find out their private information has been exposed online? We read about teachers, school coaches, firefighters, police officers, youth pastors and other (so-called) responsible adults being caught sexting minors — we have to wonder, did they really believe they wouldn’t get caught? […]
Digital Gossip: How It Leads to Cyberbullying April 1, 2019
How cyber-gossip quickly transforms to online bullying. Gossip can be mean, especially when it’s online. Bullies can build on gossip and create stories and ugliness about a student that can go viral in seconds. In today’s internet age, gossip can be spread at lightning speed to hundreds, thousands or millions of people. The new party […]
Becoming A Digital Parent March 24, 2019
Majority of teens own smartphones, new survey shares how parents are managing to become cyber-savvy. Interestingly, in a new PEW Survey, the majority of parents (65 percent) have concern over the amount of time their teen is online. They are worrying that they are losing the ability to communicate in person or possibly sharing too […]
Critical Thinking: Consequences of What We Post February 28, 2019
Know that everything you put online (or a device) has the possibility of becoming “Public and Permanent“® – and expression coined perfectly by Richard Guerry, founder of the Institute of Responsible Online and Phone Communication (IROC2). Until 2018, surveys said that colleges, schools and businesses were monitoring candidates and applicants social media posts and contents. […]

Testimonials

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Shame Nation Book now available!

Learn more about Shame Nation!

Visit Shame Nation site for more information.

Order Shame Nation today from Amazon, Barnes & Noble or Indie Books. Also available on Blackstone Audio.

Preventing & Overcoming Online Shame

Listen to Dr. Robyn & Sue Scheff

Tips on How to prevent online shaming. Sue provides guidelines to adhere to when posting online. Such as being mindful of what you post, learn patience, de-clutter your friends list!
Tips once online shaming or cyber bullying has occurred.
Steps to triumph in the area of online shaming.
How to build up and humanize your online persona.
How to check-in with yourself- am I representing myself in the way that is genuine and kind?
Click here to listen.

Google Bomb Book by Sue Scheff

Order Google Bomb book today.

Learn more about Google Bomb book.

Order today on Amazon.

Wit’s End by Sue Scheff

Order Wit’s End book today.

Visit Wit’s End site and read a free chapter.

Order on Amazon today.

The Today Show

CBS This Morning

First Coast News

Shame Nation Trailer

Dr. Oz recommends Shame Nation book

Preventing & Overcoming Online Shame

Listen to Dr. Robyn & Sue Scheff

Tips on How to prevent online shaming. Sue provides guidelines to adhere to when posting online. Such as being mindful of what you post, learn patience, de-clutter your friends list!
Tips once online shaming or cyber bullying has occurred.
Steps to triumph in the area of online shaming.
How to build up and humanize your online persona.
How to check-in with yourself- am I representing myself in the way that is genuine and kind?
Click here to listen.