Meet The Authors

Sue Scheff

Sue Scheff is the founder of Parents' Universal Resources Experts, Inc. (P.U.R.E.), a child and parenting advocacy organization, is a noted expert on Internet Defamation by countless mediums after winning $11.3M in a 2006 lawsuit against a woman who posted viral defamatory statements about Scheff and P.U.R.E.  Sue Scheff's first book "Wit's End! Advice and Resources for Saving Your Out of Control Teen "  also published by Health Communications, Inc. has helped many families with at risk teens. She has appeared on The Rachel Ray Show, ABC News, 20/20, CNN Headline News, Fox News,CBS Nightly News, CBC News: Sunday Morning, and NPR, to name a few. Visit the author at .

"My brilliant attorney, David Pollack, vindicated me in a court of law, while Michael Fertik and his ReputationDefender MyEdge amazing team helped clean up the malicious attacks I suffered online."  - Sue Scheff

John W. Dozier Jr.

John W. Dozier Jr. passed away August 6, 2012. He was 56 years old. The co-authors of the Google™ Bomb Book would like to extend our deepest condolences to his family. John will be greatly missed.
Click here to read John W. Dozier Jr.'s obituary.

John Dozier began practicing law in 1981 and was recognized, through peer review, for his high level of skill and integrity. His firm, Dozier Internet Law protected the reputations and intellectual property of businesses by handling legal matters involving online defamation, copyright and trademark infringement, and hacking. John was the author and publisher of the Dozier Internet Law Federal Court Report and was a leading pro-business commentator on Internet law. He lived in Virginia. For more information, visit

Michael Fertik

Michael Fertik is a repeat Internet entrepreneur and CEO with experience in technology and law. He is a graduate of Harvard College and Harvard Law School. In his capacity as CEO of ReputationDefender, Michael serves on the advisory board of The Internet Keep Safe Coalition (iKeepSafe), a non-profit that works for the health and safety of youth online.  Michael Fertik has been featured on ABC News, 20/20, Good Morning America, NBC News, The Today Show, CBS News, The Early Show, Fox and Friends, Fox News, NPR, CNN, Forbes, Newsweek, Washington Post and many more media outlets for his expertise in online reputation management. For more information, visit /

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