Welcome to the official site of Sue Scheff. After a harrowing experience trying to find help for her own daughter in 2001, she founded Parent’s Universal Resource Experts and has since assisted over 50,000 families with their own teens. In 2003 she become a target of an online smear campaign. She fought back by taking her assailant to court and winning a landmark case for Internet defamation and invasion of privacy for $11.3M.

Today Sue Scheff speaks frequently on the importance of online reputation, public shaming and the rise of incivility. She has been featured on numerous media outlets including The Today Show, ABC News, CBS Morning Show, CNN, Fox News and more. Sue is also a regular contributor for Psychology Today, Huffington Post, Today Show Parents, NBC Education Nation, Washington Post, Orlando Sentinel, Parentology and more.

Sue Scheff has three published books. Her latest, Shame Nation: The Global Epidemic of Online Hate (Sourcebooks, 2017) with Melissa Schorr, features a foreword by Monica Lewinsky. Her second book, Google Bomb (HCI, 2009), with a foreword by Michael Fertik and co-authored by the late Internet attorney, John Dozier, tells the story of how she won the $11.3M online shaming landmark case in Florida and recovered from Internet disaster. Her first book, Wit’s End: A Parent’s True Story (HCI, 2007), details how deceptive the teen-help industry can be and shares how Sue created her organization that has since helped thousands.

Sue has been sharing her story and empowering audiences across the country at speaking engagements. Today your online reputation is the first impression people have of you — it can literally change the direction of your career, job and your life, as well as your teen’s college choice.

Learn more about the topic’s Sue can discuss at your next event.


Sue’s area of expertise



Until you have survived a digital Scarlet Letter, many are unaware of how deep the emotional scars are and how long they can last. My cyber-shaming attack happened when I was an adult, I completely understand the new word that we are now hearing too frequently – bullycide….

“The very weapon that destroyed you online becomes the tool that rebuilds you — the internet.”
– Sue Scheff  “Never underestimate the financial destruction online shaming does to people – to this day I have shared that it was my lawyer that vindicated me but online reputation management that gave me my life back.” – Sue Scheff

It’s firsthand experiences and years of advocacy that separates Sue Scheff from others in the field of online safety and digital wellness. Do you need an expert for your next article, TV segment, podcast, radio, webinar or event on the following topics:



RSS Sue’s Blog

  • Teens, Tech and Mental Health August 11, 2022
    Nearly half of teens admit to being online constantly, according to the 2022 Teens, Social Media and Technology study by PEW Research Center. Since 2019 teen depression and anxiety has doubled, many experts blame the increase of screen-time as part of the cause. Is your teen experiencing: –Depression, sadness, anxiety -Withdrawn, avoiding family events -Cell-phone addiction, video gaming –Angry, defiant, explosive -Vaping, smoking pot, drinking […]
  • How Much Time Teens Spend Online July 26, 2022
    Did you know American teenagers spend an “astounding” nine hours a day with digital technology, entertaining themselves with streaming video, listening to music and playing games? And “tweens” aged 8 to 12 are spending six hours with media, according to a report by Common Sense Media. Overuse of screen time is effecting our teen’s mental […]
  • The Secrets My Teen Has Online July 19, 2022
    Do you fear that your teenager is keeping a separate digital life from you? Are they becoming withdrawn, depressed, angry — even stopped going to school or engaging in family events?   Research shares that two thirds of teens surveyed say they have engaged in at least one risky behavior online and have experienced some […]
  • Ways to Prevent Smartphone Addiction June 27, 2022
    How many parents struggle with their teen’s addiction to their cell-phone (internet) and specifically social media platforms?  This is a growing concern not only in families, but with educators and therapists. Excess screen-time has been linked to causing an increase in teen depression, anxiety, stress and even self-harm or suicidal ideation.    How can we prevent teen internet […]



Dear Sue Scheff, Thank for your help it’s so hard to find help for children theses days. So when I seen your response it just brighten my day so I just want to say thanks.
Julie L., TX

Shame Nation:

The Global Epidemic of Online Hate


Order on Amazon.

Preventing & Overcoming Online Shame



Listen to Dr. Robyn & Sue Scheff


  • Tips on How to prevent online shaming. Sue provides guidelines to adhere to when posting online. Such as being mindful of what you post, learn patience, de-clutter your friends list!
  • Tips once online shaming or cyber bullying has occurred.
  • Steps to triumph in the area of online shaming.
  • How to build up and humanize your online persona.
  • How to check-in with yourself- am I representing myself in the way that is genuine and kind?
  • Click here to listen.

Google Bomb Book

by Sue Scheff

Order on Amazon.


Wit’s End by Sue Scheff

Visit Wit’s End site and read a free chapter.

Order on Amazon today.

The Today Show

Dr. Oz recommends Shame Nation book

Help Your Teens



Sue Featured on Aftershow: Internet Ruined My Life







Latest News

Shame Nation book named one of the best books to give your graduate. Read more.

Speaking Engagements

Sue Scheff’s Articles


Florida Times Union features Sue Scheff

St. Johns County author: We live in a ‘Shame Nation’ by Matt Soergel

Sue’s CPI: Clicking With Compassion in an Age of Cruelty & Trolling

Sue’s Video Clips