In 2006, Sue Scheff was victorious in a landmark case for Internet defamation and invasion of privacy. A jury awarded her an $11.3M judgment for the damages that were inflicted upon her online.
After this happened, she was contacted not only by many media outlets, but by an out-pour of people that had been silently suffering with cyber-attacks.
Sue Scheff’s digital abuse started in 2003, when no one was talking about cyberbullying or online shaming. When she revealed this happened to her in 2006, it opened the door for many others that were struggling with this same nightmare – the emotional difficulties as well as other issues that come with online abuse.
Today it is a topic we hear about almost on a daily basis. It’s labeled as cyberbullying, online bullying, online shaming, digital cruelty as well as online harassment and cyber-stalking. We usually hear about it in the context of youth.
However in 2017 PEW Research released a study on adults and online harassment.
66% of adults have witnessed online abuse while 41% have been victims of it. This is not only high, this is extremely disturbing. To compound this, just over two-thirds (67%) of young people 18-29 years old have been a target of online harassment.
Why is this so upsetting?
Because adults should know better. We could possibly expect this from kids, but parents and grownups should be the role models – the mentors – and people our future leaders should be looking up to.
In 2017 it was revealed that 1 in 3 adults will share intimate photos without their partners permission as revenge porn is rising.
Today Sue Scheff speaks with schools, colleges and a variety of conferences about the importance of online reputation, social media, building relationships in your community with social currency and most importantly sharing her story that has empowered people from all walks of life.
Did you know:
- 70% of businesses use search engines before they interview you.
- 54% of businesses won’t interview you if they find negative content on you.
- 57% of businesses won’t interview you if they can’t find you online.
- 71% of people won’t apply to businesses with negative online reputations.
- Majority of colleges will use social media before offering scholarships to athletes or admissions in general.
- 80% of businesses have social media policies in place.
- 90% of people say they don’t trust online review, yet rely on them before making a purchase.
- 1 in 5 people admit to leaving false reviews for products or services.
There are many people that are marketing gurus or even branding giants, however to they truly understand the emotional side of how social media/networking and keystrokes can affect a person’s life or more to the point – their livelihood?
Sue Scheff lived it and survived it on all counts: Digitally, legally and emotionally.
Firsthand experiences separates her from the rest. The fact is studies have proven the majority of audiences will remember the story of the speaker more than any part of the conference — and this helps them to engage in the takeaways.
The human story, the fact that bad things can happen to good people and you can overcome it. Rise above it and thrive from it.
From teens to professionals to business owners to anyone that will be searched online for anything – including those that are online dating, you never get a second chance to make a first impression and today your first impression is likely your digital one.
Are you Google worthy?
In 2003 Scheff shares her Scarlett Letter that haunted her. She was completely unaware of the influence of Google or that people could be so cruel.
Many believe that this type of social behavior can’t happen to them, let’s hope it won’t, but it is best to be prepared. You never know when one disgruntled client appears or a longtime friend becomes a foe or even a spouse or significant other takes out revenge online, which is now known as e-venge.
Sue Scheff empowers her audiences to not only understand that the Internet is their friend, it can be their business partner. Using social media to build their networks and engage in their community on a digital level.
As someone that knows what it is like to be torn to shreds virtually as the Internet nearly stripped her of her career both financially and emotionally, this cautionary tale and true story brings digital wisdom to all those that hear it.
Did you know that 71% of people won’t apply to companies that have a negative online reputation? For both employers and employees – we’re all a click away from digital disgrace.
Today Sue Scheff is listed as one of Microsoft’s Key Influencers for Family Online Safety, a published author, Huffington Post and Psychology Today contributor, listed as one of Twitters top Parenting Experts followed on Twitter, a contributor for many reputable online publications including DrGreene.com, StopMedicineAbuse, YourTeenMagazine, Education.com and many more. She has also been featured on many media outlets including Anderson Cooper, Dr. Phil, Rachael Ray, Katie Couric, 20/20 ABC News, CNN, BBC, Lifetime and more.
Use your keystrokes wisely. Digital citizenship will determine your future.
Sue Scheff’s latest book, Shame Nation: The Global Epidemic of Online Hate is already listed a must read. This book is full of resources, real-life stories, over a dozen of renown experts and contributors in the fields of psychology, legal, crisis management and online reputation management — as well as so much more as it pertains to digital disasters. Order wherever books are sold.
If you are interested in hiring Sue Scheff at your next speaking engagement contact us.
- Cost of Online Shame to Your Business and/or Career: Building Your Social Media Relations
- Building Your Social Authority in Your Community
- Surviving, Preventing and Overcoming Digital Disasters
- Digital Wisdom, Digital People: Humanizing Yourself in a Virtual World
- Becoming Responsible, Respectful and Thoughtful Digital Role-Models
All topics include Sue’s landmark case – which is a cautionary tale of why she is so passionate about the importance of online reputation, cyberbullying, shaming and cyber-safety at all ages.